The British Fashion Council has cemented its support behind its “Positive Fashion” campaign by relaunching it at this year’s London Fashion Week scheduled for next week; the BFC’s Initiative is designed to champion industry best practice led by three Positive Fashion pillars: Sustainability, Equality & Diversity, Craftsmanship & Community.
The #PositiveFashion exhibition will be the place for guests to discover new brands and immersive experiences that explore the most compelling stories around sustainability, craftsmanship and ethics, as fashions innovators and progressive businesses are invited to tell their story and demonstrate how things are made, educating and inspiring audiences on the positive changes within the industry.
Positive Fashion is led by 3 strategic pillars -
Ethics – Focuses on social, environmental and business governance to drive a more sustainable fashion future. Positive Fashion champions the long term sustainability of the fashion sector which contributes £32.3 Billion to the UK economy in GDP and supports 890,000 jobs. Through the power of collective influence, the Positive Fashion committee of global brands, designer businesses and industry stakeholders gather thought leadership and drive change through best practice.
EQUALITY & DIVERSITY
People – Represents the people, from the product makers to the staff, students and models who pioneer the brands. The BFC takes the lead in setting the standards for an industry that strives to represent equality and diversity on the global stage. Championing the importance of every person in the sector as a vital and valuable part of our industry entitled to be treated with respect and dignity.
CRAFTSMANSHIP & COMMUNITY
Community – Supports the community of talent, skills and craftsmanship that make up this unique industry. these initiatives are designed to develop connections and understanding between designers and manufacturers taking a holistic approach to the long term viability of the sector. BFC celebrates the wealth of talent and capability that is unique to British designer businesses.
The British Fashion Council (BFC) also emphasised fashion’s importance to the UK economy.
According to a recent report by the Council, the British fashion industry is worth 32 billion pounds in GDP to the British economy, that’s 5.4 percent growth against the economy’s 1.7 percent, representing 890,000 jobs, an increase of 1.8 percent, again outstripping national growth figures
To help further the fashion industry, the Government was committed to giving creative firms across the country the support they need to compete on the global stage.
London Fashion Week (LFW) will be upon us as soon as next week, with 250 designers ready to showcase their designs to an eager audience of influential media people and retailers.
Located at The Store X, 180 Strand London Fashion Week in September will be the first of the four global Fashion Week’s to embrace inclusivity, opening the doors to both trade and the public to join a celebration of fashion’s creativity, community and diversity.
LFW is well known for showcasing and celebrating emerging designers alongside well-established brands; attended by more than 5,000 press and buyers, and orders placed during the week often exceed £100million.
London Fashion Week is actually a biannual event – meaning there are shows in February and September each year. And it is one of four major fashion events that take place around the world each year.
The other three cities that make up the “Big Four” alongside London are New York, Milan, and Paris. The event is organised by the British Fashion Council, with the first ever London Fashion Week taking place in October 1983.
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